Rich Ashby

Entries Tagged as 'Marketing'

Sony get their Mojo back

October 7th, 2011 · No Comments · Marketing, Video games

Sony have a history of producing memorable PlayStation ads and this new US spot for the PS3 represents a return to form. It’s a loving homepage to the Mos Eisley Cantina with a motley crew of characters ranging from Solid Snake through to Sackboy. Geek heaven.

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Saving Sony

April 27th, 2011 · 2 Comments · Marketing, Social media, Technology

The last few days have been an anxious time for gamers, with the highly publicised hack of the PlayStation Network and potential loss of over 77 million user account details including names, email addresses and most worryingly bank account / credit card details. Go on any tech blog / games forum and you’ll see myriad [...]

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Who sucks the most?

February 24th, 2011 · No Comments · Life, Marketing

Found this marketing approach interesting. A series of posters placed around New York asking who sucks the most between two major brands. It started out during the last US presidential election where people ‘voted’ for either Obama or McCain by defacing the poster with chewing gum. In one sense it’s admitting that they know people [...]

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