Sony have a history of producing memorable PlayStation ads and this new US spot for the PS3 represents a return to form. It’s a loving homepage to the Mos Eisley Cantina with a motley crew of characters ranging from Solid Snake through to Sackboy. Geek heaven.
Entries Tagged as 'Marketing'
Sony get their Mojo back
October 7th, 2011 · No Comments · Marketing, Video games
Tags:LittleBigPlanet·Mos Eisley Cantina·PlayStation 3·postaweek2011·PS3·Solid Snake·Sony·Star Wars
Saving Sony
April 27th, 2011 · 2 Comments · Marketing, Social media, Technology
The last few days have been an anxious time for gamers, with the highly publicised hack of the PlayStation Network and potential loss of over 77 million user account details including names, email addresses and most worryingly bank account / credit card details. Go on any tech blog / games forum and you’ll see myriad [...]
Tags:Howard Stringer·Information Commissioner·Jack Tretton·PlayStation Network·postaweek2011·Sony·SSL·twitter·Xbox Live
Who sucks the most?
February 24th, 2011 · No Comments · Life, Marketing
Found this marketing approach interesting. A series of posters placed around New York asking who sucks the most between two major brands. It started out during the last US presidential election where people ‘voted’ for either Obama or McCain by defacing the poster with chewing gum. In one sense it’s admitting that they know people [...]
Tags:AV·defaced posters·Graphic design·mccain·obama·postaweek2011·unusual marketing campaigns
