I’m currently working on promotional materials and social media content for the University of Leeds’ first MOOC (Massive Open Online Course) being run in collaboration with FutureLearn.

The free course entitled When Worlds Collide: Fairness and Nature aims to help learners make complex decisions about the environment more easily from a sound ethical and academic foundation.

Behind the camera

To complement the existing course content and help promote the MOOC, I directed and edited behind the scenes footage of course leader Professor Jon Lovett. This is now available on YouTube, and has been promoted via Facebook and other social channels.

Driving engagement

I’ve also delivered a countdown campaign on Instagram, and designed a set of high profile images intended to provoke discussion and generate buzz.

Instagram MOOC images